Within 5 years, most startups fail. This is due to a variety of reasons, such as poor product/service, wrong target audience, poor marketing copy, and running out of cash. They have worked hard on their craft and assume that their technical skills will automatically translate to business skills. Clouded by their technical hubris, they believe that since they are good at the technical side of the business, they understand how to run a business that does technical work. To transition from the craftsperson dilemma, another skill must be mastered – business skill. ** This course is designed to provide research-based and practical skills for developing a health business that can stand on its own two feet.