In this webinar from Food Animal Concerns Trust (FACT), Vanessa Frias, owner of Willowbrook Farms, will share her firsthand experience starting and operating an on-farm store. This webinar will cover the basics of getting started, choosing between a staffed, self-service, or hybrid model, and the pros and cons of each approach. It will also discuss store setup, products and pricing, inventory, payment options, attracting customers, security, and the day-to-day realities of maintaining a farm store while still running a farm. Whether you’re considering a simple self-service setup or a fully staffed farm market, this webinar will help you think through the costs, challenges, and opportunities before opening your doors.