Instructor/Presenter: Sam Worthington, Bozeman Daily Chronicle

Unlock the power of online platforms with “Introduction to Digital Marketing“. This training equips small business owners with the tools and strategies needed to effectively market their businesses online.

What You’ll Learn:

• Customer Journey’s online
• Search Engine Optimization (SEO): do you need it?
• Social Media Marketing: not just boosting posts
• Pay-Per-Click Advertising (PPC): how it differs today with mobile usage
• Email Marketing: Easy and should be used more than you think
• Analytics: Track everything

The training emphasizes practical, actionable steps tailored to small businesses with limited budgets, ensuring participants leave with a clear plan to grow their online presence and drive measurable results.

As this workshop is interactive, please plan on bringing your laptop and/or device. 

About the Trainer:

Sam Worthington is a seasoned digital advertising executive with over 22 years of experience, beginning in Southern California, where he launched his first website in 2001 as Vice President at Altura Credit Union. This sparked a decade of pioneering work in early digital advertising, primarily with automotive dealerships.

In 2011, he transitioned to Silicon Valley, spending 15 years leading digital sales teams for YP.com, ReachLocal, and Bay Area News Group as Vice President of Digital. Since 2021, He spent the last 3.5 years in Roanoke VA, serving as Regional President and VP of Digital for Lee Enterprises before founding Coaxn Strategies a fractional CMO consulting company. Since June of 2024 he took over as the Regional President & Publisher of the Bozeman Daily Chronicle and the Belgrade news, and is proud to call Bozeman Montana home.

Sam’s expertise lies in executive sales leadership, strategic campaign development, and advanced digital sales training. He thrives on empowering teams to reach personal and financial goals, leaving a lasting positive impact. Notably, he coached national e-commerce clients, including two featured on Shark Tank—one securing a deal and the other achieving record-breaking sales.

Helping businesses achieve tangible results while inspiring growth in individuals is his ultimate reward.

Registration:

Lunch will be provided. 

*We reserve the right to cancel a class if minimum enrollments are not met. In which case, all course fees will be fully refunded.

 PROSPERA CLASSES ARE NON-REFUNDABLE NON-TRANSFERABLE.