We educate consumers about the value of local food, and support food and farming entrepreneurs building successful, well-connected, and thoughtful businesses.
Abundant Montana began as a print directory in 1995, linking Montanans with local food across the state. Today, Abundant Montana lists over 600 farmers, ranchers, farmers’ markets, institutional and retail local food buyers, food pantries and community meals, and local food and agriculture organizations. By 2022 we anticipate having 1000+ listings, and aim to double that by 2023.
In the fall of 2021, Abundant Montana will expand its platform into a marketing and media hub to become Montana’s local food megaphone. In doing so, we will:
Expand listings to accurately represent the local food buyers and sellers across Montana
Develop a statewide and targeted consumer marketing campaign, including local food guides, videos, stories, and other resources to educate consumers on the value of local food and benefit Montana producers and retailers
Make the Abundant Montana database and consumer education materials widely available to partner websites across the state, improving information access to all consumers – both individuals and institutions
Implement a statewide marketing campaign for local food benefitting all producers with local and regional markets, and provide marketing technical assistance to producers in the form of trainings and individualized services
Create business-to-business sales and networking opportunities for Abundant Montana listers through targeted outreach, marketing, and gatherings
Support enhanced wholesale local food procurement efforts through trainings and targeted marketing
Improve local food access for limited resource Montanans by promoting Double SNAP Dollars and local food availability at food pantries, farmers markets, and farms
