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SUMMARY:Marketing Workshop with Jenni Harris
DESCRIPTION:Strengthen your agricultural business and learn from Jenni Harris of White Oak Pastures. \nJoin Western Sustainability Exchange for a marketing workshop presented by their Director of Sales and Marketing\, Jenni Harris. Discover the major considerations that shape product lines and customer mix. Get a behind-the-scenes view of how White Oak Pastures went from a wholesale company to a resilient blend of wholesale and retail. In the last five years\, White Oak Pastures has dramatically shifted focus to direct-to-consumer sales through e-commerce. Whether you have perishable goods or craftsman products to sell\, this workshop will help you understand some of the key do’s and don’ts as they share what they’ve learned over the years. \nJenni Harris\, Will’s middle daughter\, is a member of the fifth generation of the Harris family to tend cattle at White Oak Pastures. After living on the farm her entire life\, Jenni went to Valdosta State University and earned a degree in Business Marketing\, graduating in 2009. She remained intimately involved in the family business throughout her studies. \nAfter graduating\, Jenni set out to learn the industry. She moved to Atlanta\, where she interned at Buckhead Beef\, a SYSCO company. She put in time in every department\, from shipping and receiving to the cut shop\, and was later hired to work as a sales associate. \nIn June of 2010\, Jenni returned home to Early County to work full-time for White Oak Pastures. As the Director of Marketing\, Jenni spends her time focusing on the balance of e-commerce growth and wholesale relationships. \nCheck out White Oak Pastures here https://whiteoakpastures.com/
URL:https://abundantmontana.com/event/marketing-workshop-with-jenni-harris/
LOCATION:Yogo Inn\, 211 E Main St\, Lewistown\, MT\, 59457\, United States
CATEGORIES:Central Montana
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